Starting the Project

Now we have got all the information and data required, and are satisfied with the changes we made, we are ready to start creating our website.

Firstly, we thought we should create a name/logo, as this is one of the main features and what symbolises the television channel, and of course the website. The colour of the logo will then influence the colour scheme of the website. Whilst designing our name/logo, we kept in mind aspects such as gender, age, nationality etc. After coming up with a few ideas, we decided on 21TV. We chose this as it is simple, yet catchy. It is universally recognisable, by not using an English name or word, people from different countries, with different languages are also able to relate to it. We chose the number '21' as this the age in the middle of our target age group, and 21 is often seen as the 'ultimate age' for a young adult. Although our channel is going to be aimed at females, 21TV is gender neutral, so if males are interested in watching a programme on our channel, they will not be turned off by the name.

The next step is to now create the logo. As with the name, we played around with different designs until we came up with one we thought suited our channel the best. We drew out our designs, and will need to now create them again on a computer programme. We have said though, if the computer designed logo does not turn out as well as our hand-drawn one, we will scan it and create it that way. We are not going to stick to the typical female colour pink, but use a range of colours to allow it to appeal to different types of females.

Ideas

These are three ideas we drew up using Microsoft Paint. They are just simple, initial ideas that we will think about and work on.

 

These, again are two ideas that have been based on the original ones, but just slightly different, to suit what we want better.

I have edited the image on the left, again using Microsoft paint. Ruth and I both like this design, and although it is slightly imperfect, feel this gives it a bit of an edgy, young look. We are going to print off our logo design and show it to members of our target audience to see what their views on it are, and whether or not they think it is suitable and relevant.

 

19.12.2012

 

Ruth and I have shown our logo to members of our target audience, and asked whether they liked and understood our design. We received mixed results, a couple of people were a little unsure about it, however the majority thought it was 'modern', 'cool' and 'catchy'. Based on these results, we have chosen to keep this as our logo. To keep in with our female audience however, we are going to add a little colour to reflect the femininity.

 

Finished logo before colour:

We played around with various colours and designs, however were not happy with how it looked, so decided to simply stick with black.