After discussing our results, and the information we've collected so far, we have actually decided to change our target audience from being a female/male to female only. However, we have kept the age range the same. The reasoning behind this change is that we felt targeting both genders would be unrealistic, as the programme range would have to be extremely varied to suit both genders. Not only do males and females like different programmes and subjects, programme choice of individuals of the same gender can also vary widely. If we concentrate on females, we will not have to include very male orientated shows, such as sports shows, and focus on the different varieties of shows that would appeal to our female audience.
Although this will initially decrease our number of viewers, the programmes shown will be quality over quantity. As both Ruth and I are female, we understand and know more about accommodating the wants and expectations of a female audience.
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