Plans for Our TV Channel

After conducting our research, Ruth and I are going to discuss our plans for the television channel we will be creating. These plans will include the target audience and the sorts of programmes our channel will show.

 

Target audience

We have chosen for our target audience to be of a similar age to us. We will aim our channel at the age group 18-24 (young adults). The reasoning for this is that we are both familiar with the types of programmes shown for this age group, and have a good idea of the types of things 18-24 year olds enjoy watching. We will use channels BBC3 and MTV to influence our choices, as these are two of the preferred channels we have found young adults to watch.

 

Programmes

The sorts of programmes our channel will show, wil also be influenced from current channels, again such as BBC3, MTV and Sky Living. For example; Geordie Shore (MTV), 16 and Pregnant (MTV), Don't Tell the Bride (BBC3), Snog Marry Avoid (BBC3) and America's Next Top Model (Sky Living). To challenge these typical channels and programmes, we would like to provide our target audience with a wider variety of shows. We have decided we will hand out questionnaires to members of our target audience, asking which type of programme they would desire on this new channel. This will then give us a clear idea of what we need to aim for and produce.

 

Questionnaire

1. What age are you?
............

2. Which gender are you?
Male / Female

3. How often do you watch television?
Every day / Every few days / Once a week / Whenever you have time / Once a month / Never

4. What time of day do you usually watch television?
Early morning / Mid morning / Midday / Afternoon / Evening / Night

5. What are your preferred programmes?
............

6. What are your preferred television channels?
............

7. Which genre of television programme do you prefer?
Sports / Sitcom / Documentary / Soap / Cartoon / Drama / News / Cookery / Reality / Game show / Chat show / Lifestyle / DIY 

8. What influences your choice to watch a new show?
Adverts on tv / Adverts in magazines/newspapers / Adverts online / Word of mouth / TV guide

9. Who do you usually watch television with?
Alone / Friends / Parents / Older siblings / Younger siblings / Partner / Grandparents

10. Do you watch most programmes online or on the television?
Online / Television

11. What do you enjoy most about the programmes you watch?
............

12. What aspects draw you to a television channel? (eg. logo)
Logo / Catchy name / Website / Adverts / Programmes / Other

We have handed out 15 questionnaires to students from college and friends, all of which are within our target age group. Once we have the results back, we will display them clearly using pie charts, which will then guide us as to where to go next.