Starting the Project

Now we have got all the information and data required, and are satisfied with the changes we made, we are ready to start creating our website.

Firstly, we thought we should create a name/logo, as this is one of the main features and what symbolises the television channel, and of course the website. The colour of the logo will then influence the colour scheme of the website. Whilst designing our name/logo, we kept in mind aspects such as gender, age, nationality etc. After coming up with a few ideas, we decided on 21TV. We chose this as it is simple, yet catchy. It is universally recognisable, by not using an English name or word, people from different countries, with different languages are also able to relate to it. We chose the number '21' as this the age in the middle of our target age group, and 21 is often seen as the 'ultimate age' for a young adult. Although our channel is going to be aimed at females, 21TV is gender neutral, so if males are interested in watching a programme on our channel, they will not be turned off by the name.

The next step is to now create the logo. As with the name, we played around with different designs until we came up with one we thought suited our channel the best. We drew out our designs, and will need to now create them again on a computer programme. We have said though, if the computer designed logo does not turn out as well as our hand-drawn one, we will scan it and create it that way. We are not going to stick to the typical female colour pink, but use a range of colours to allow it to appeal to different types of females.

Ideas

These are three ideas we drew up using Microsoft Paint. They are just simple, initial ideas that we will think about and work on.

 

These, again are two ideas that have been based on the original ones, but just slightly different, to suit what we want better.

I have edited the image on the left, again using Microsoft paint. Ruth and I both like this design, and although it is slightly imperfect, feel this gives it a bit of an edgy, young look. We are going to print off our logo design and show it to members of our target audience to see what their views on it are, and whether or not they think it is suitable and relevant.

 

19.12.2012

 

Ruth and I have shown our logo to members of our target audience, and asked whether they liked and understood our design. We received mixed results, a couple of people were a little unsure about it, however the majority thought it was 'modern', 'cool' and 'catchy'. Based on these results, we have chosen to keep this as our logo. To keep in with our female audience however, we are going to add a little colour to reflect the femininity.

 

Finished logo before colour:

We played around with various colours and designs, however were not happy with how it looked, so decided to simply stick with black.

 

 

 

Review

After discussing our results, and the information we've collected so far, we have actually decided to change our target audience from being a female/male to female only. However, we have kept the age range the same. The reasoning behind this change is that we felt targeting both genders would be unrealistic, as the programme range would have to be extremely varied to suit both genders. Not only do males and females like different programmes and subjects, programme choice of individuals of the same gender can also vary widely. If we concentrate on females, we will not have to include very male orientated shows, such as sports shows, and focus on the different varieties of shows that would appeal to our female audience.

Although this will initially decrease our number of viewers, the programmes shown will be quality over quantity. As both Ruth and I are female, we understand and know more about accommodating the wants and expectations of a female audience.

Questionnaire Results

After creating our questionnaire, Ruth and I handed them out to 15 males and 15 females within our target age group (16-24). I collected the results earlier this evening, and used Microsoft Excel to create pie charts to display the information. (I used this technique for AS and found it very helpful.)

Most of the questions were multiple choice, which are easily displayed in the charts, however the non-multiple choice questions came back with varied answers, so I have chosen not to use pie charts to display them, but write them out on my blog.

 

 

Existing Programmes

Ruth and I have drawn up a list of current/recent television programmes which we feel would be idea to loosely base our own television channel on, however the results from the questionnaire will also be highly influential.


Reality tv
Geordie Shore (MTV)
The Only Way is Essex (ITV2)
America's Next Top Model (Sky Living)
Big Brother (Channel 5)

Drama
90210 (E4)
The Vampire Diaries (ITV2)
Gossip Girl (ITV2)
The Secret Circle (Sky Living)

Gameshow
Take Me Out (ITV)
The X Factor (ITV)
Who Wants to be a Millionnaire (ITV)
Chris Moyles Quiz Night (Channel 4)

Documentary
Big Fat Gypsy Weddings (Channel 4)
One Born Every Minute (Channel 4)
Ladyboys (Sky Living)
How Britain Worked (Channel 4)

Comedy
An Idiot Abroad (Sky1)
8 Out Of 10 Cats (Channel 4)
Celebrity Juice (ITV2)
Come Fly With Me (BBC3)

Chat Show
Friday Night With Jonathan Ross (BBC)
Alan Carr: Chatty Man (Channel 4)
The Jeremy Kyle Show (ITV)
Pier Morgan's Life Stories (ITV)

Plans for Our TV Channel

After conducting our research, Ruth and I are going to discuss our plans for the television channel we will be creating. These plans will include the target audience and the sorts of programmes our channel will show.

 

Target audience

We have chosen for our target audience to be of a similar age to us. We will aim our channel at the age group 18-24 (young adults). The reasoning for this is that we are both familiar with the types of programmes shown for this age group, and have a good idea of the types of things 18-24 year olds enjoy watching. We will use channels BBC3 and MTV to influence our choices, as these are two of the preferred channels we have found young adults to watch.

 

Programmes

The sorts of programmes our channel will show, wil also be influenced from current channels, again such as BBC3, MTV and Sky Living. For example; Geordie Shore (MTV), 16 and Pregnant (MTV), Don't Tell the Bride (BBC3), Snog Marry Avoid (BBC3) and America's Next Top Model (Sky Living). To challenge these typical channels and programmes, we would like to provide our target audience with a wider variety of shows. We have decided we will hand out questionnaires to members of our target audience, asking which type of programme they would desire on this new channel. This will then give us a clear idea of what we need to aim for and produce.

 

Questionnaire

1. What age are you?
............

2. Which gender are you?
Male / Female

3. How often do you watch television?
Every day / Every few days / Once a week / Whenever you have time / Once a month / Never

4. What time of day do you usually watch television?
Early morning / Mid morning / Midday / Afternoon / Evening / Night

5. What are your preferred programmes?
............

6. What are your preferred television channels?
............

7. Which genre of television programme do you prefer?
Sports / Sitcom / Documentary / Soap / Cartoon / Drama / News / Cookery / Reality / Game show / Chat show / Lifestyle / DIY 

8. What influences your choice to watch a new show?
Adverts on tv / Adverts in magazines/newspapers / Adverts online / Word of mouth / TV guide

9. Who do you usually watch television with?
Alone / Friends / Parents / Older siblings / Younger siblings / Partner / Grandparents

10. Do you watch most programmes online or on the television?
Online / Television

11. What do you enjoy most about the programmes you watch?
............

12. What aspects draw you to a television channel? (eg. logo)
Logo / Catchy name / Website / Adverts / Programmes / Other

We have handed out 15 questionnaires to students from college and friends, all of which are within our target age group. Once we have the results back, we will display them clearly using pie charts, which will then guide us as to where to go next.