Double Page Spread

I have completed the task of creating the double page spread for our television channel 21TV. As I created one of these last year for my music magazine, I was fairly familiar with how to go about doing it. 

I used Microsoft Publisher, and created the double page spread before adding any of the content. As the article is for a television channel, I thought it best not to have too much text, as the people interested are interested in the channel and the shows, not the background and pages of information about it. I have tried to make it short and snappy, with enough information to tell people what it is all about, but not enough to bore them and put them off. 

I have stuck to the colour scheme we have used throughout the website, as it looks professional and allows everything to link together smoothly to the audience. The hot pink also catches the readers eye, and as pink is typically more of a female colour, it will automatically draw the female audience in.

I have used the launch logo and the launch week programme schedule from the website, because it is information the audience will be most interested in, and obviously be able to relate to if they do then decide to visit the webpage. 

I have also included what Ruth and I said about 21TV on the 'about page' on the website. Again, this is copied information, but is the best way of advertising and reaching different members of our target audience. Some may be more likely to visit the webpage, but some may be more likely to read a magazine, so either way the important stuff is there.

I included images representing two of the featured shows 'Make Me Up' and 'The Dark Side of Drugs' just as an example of the sorts of programme 21TV will be showing. 

Lastly, I have chosen to insert the logo twice, as this is the most recognizable device for people to remember 21TV by. Having it on each page just reinforces this to the audience, allowing them to remember what to look out for.

Unfortunately I forgot to take screen shots of my progress whilst creating the double page spread, but here is an image of the finished product on Microsoft Publisher before I converted it into a JPEG interchange format.

Completed Double Page Spread