Whilst Ruth is working on creating the FAQ page, I am undertaking the task of making the video to go on 21TV's homepage.
After thinking about several different options, I have chosen to have a presenter onscreen, with a simple background, speaking about the channel launch. My friend Phoebe kindly agreed to play the role of the presenter, and we are going to meet on Thursday night to film.
I have written a script for her to follow, and have picked out an outfit for her to wear, which will both be relatable to our target audience. Phoebe is 21, so is also within the same age group as the audience will be.
Script:
"Hi! You're watching 21TV, the hottest new girls-only channel to hit your screen.
Keep up to date with the latest fashion, beauty, health and celebrity gossip!
The channel launch will hit your screens on Friday 29th March at 9pm, so make no party plans, or you will miss out big time.
The launch night will bring you big names such as Olly Murs, who will be performing live, and Lisa Eldridge who will be giving essential weekend and make-up tips.
Two of our hottest new shows will be premiering; Fashionista, presented by our very own Will Peplum, who will ensure your 2013 spring/summer wardrobe is as hot as can be, and Ayre You Ready? our brand new reality show starring four of the Isle of Man's wildest party animals!
I am currently in Will's wardrobe, so let's take a sneaky peak .. shh don't tell him!"
To get inspiration for this video, I watched the MTV channels on the television, as the presenters and their way of speaking and getting information across to the audience is similar to the sort of thing I had in mind for our television channel. The presenter is usually a young woman, wearing fashionable clothing, with a bubbly, chatty manner.
I tried to encapsulate this with Phoebe, and make her as relatable as possible to our target audience to draw them in and encourage them to watch our channel.
"Hi! You're watching 21TV, the hottest new girls-only channel to hit your screen.
Keep up to date with the latest fashion, beauty, health and celebrity gossip!
The channel launch will hit your screens on Friday 29th March at 9pm, so make no party plans, or you will miss out big time.
The launch night will bring you big names such as Olly Murs, who will be performing live, and Lisa Eldridge who will be giving essential weekend and make-up tips.
Two of our hottest new shows will be premiering; Fashionista, presented by our very own Will Peplum, who will ensure your 2013 spring/summer wardrobe is as hot as can be, and Ayre You Ready? our brand new reality show starring four of the Isle of Man's wildest party animals!
I am currently in Will's wardrobe, so let's take a sneaky peak .. shh don't tell him!"
To get inspiration for this video, I watched the MTV channels on the television, as the presenters and their way of speaking and getting information across to the audience is similar to the sort of thing I had in mind for our television channel. The presenter is usually a young woman, wearing fashionable clothing, with a bubbly, chatty manner.
I tried to encapsulate this with Phoebe, and make her as relatable as possible to our target audience to draw them in and encourage them to watch our channel.
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