Double Page Spread

I have completed the task of creating the double page spread for our television channel 21TV. As I created one of these last year for my music magazine, I was fairly familiar with how to go about doing it. 

I used Microsoft Publisher, and created the double page spread before adding any of the content. As the article is for a television channel, I thought it best not to have too much text, as the people interested are interested in the channel and the shows, not the background and pages of information about it. I have tried to make it short and snappy, with enough information to tell people what it is all about, but not enough to bore them and put them off. 

I have stuck to the colour scheme we have used throughout the website, as it looks professional and allows everything to link together smoothly to the audience. The hot pink also catches the readers eye, and as pink is typically more of a female colour, it will automatically draw the female audience in.

I have used the launch logo and the launch week programme schedule from the website, because it is information the audience will be most interested in, and obviously be able to relate to if they do then decide to visit the webpage. 

I have also included what Ruth and I said about 21TV on the 'about page' on the website. Again, this is copied information, but is the best way of advertising and reaching different members of our target audience. Some may be more likely to visit the webpage, but some may be more likely to read a magazine, so either way the important stuff is there.

I included images representing two of the featured shows 'Make Me Up' and 'The Dark Side of Drugs' just as an example of the sorts of programme 21TV will be showing. 

Lastly, I have chosen to insert the logo twice, as this is the most recognizable device for people to remember 21TV by. Having it on each page just reinforces this to the audience, allowing them to remember what to look out for.

Unfortunately I forgot to take screen shots of my progress whilst creating the double page spread, but here is an image of the finished product on Microsoft Publisher before I converted it into a JPEG interchange format.

Completed Double Page Spread

Ayre You Ready? Logo

Originally, I was going to take a photo of a group of girls for the image advertising 'Ayre You Ready'. I researched promotional pictures Geordie Shore and Jersey Shore had done, and thought it would be good to create a similar image for our website.

Geordie Shore

 

Jersey Shore

I also looked at their logos, and decided to just have the logo on the website, as after a bit of thought, having a photograph of the cast on the launch site may turn members of the audience biased against the show. Some people may be put off by the type of characters in the image, and therefor choose not to watch the show, whereas if we show just the logo, there will be no audience expectations, and will have to watch the show to find out more.

Completed 'Ayre You Ready?' Logo

To create this logo, I searched 'distorted border' in google images for the background, and for the text I downloaded the font 'New York City' from dafont.com. I think the combination of the black background and the pink writing goes well together, as they contrast with each other, allowing the text to stand out to the audience, and the colours are girly but not over-the-top girly, making it relatable to all members of our target audience. I chose to use this particular font as it fits perfectly with the 'party' girls the cast members of 'Ayre You Ready' are.

Image on the homepage

Video

Last night, I filmed the video using my canon digital camera, and have tried to upload it to blogger several times, but keep getting a notification telling me it has failed. I am currently trying to find an alternate way to upload it. 

I have uploaded the video to youtube to make it accessible. 

We have uploaded the video so it can now be found on the homepage of our website ...

Photos and Show Ideas #2

The second show I am going to create for 21TV, is a beauty related one. I have chosen to call it 'Make Me Up'. 

Ruth and I had already decided that beauty was going to be one of the main genres of programme for 21TV, as it is an area of which most young ladies are interested in. 

Inspired by the likes of Gok Wan, 10 years Younger and the youtube beauty craze, I have come up with 'Make Me Up'. 

This programme will have a celebrity make-up artist host, who will give girls from our target audience age group dramatic, yet natural make-overs, whilst giving out professional tips and tricks. As the teenage/young adult years can be a problematic time for females' skin, this show is aimed to help boost confidence and allow viewers to see first hand the best ways to get that flawless face. 

Although there are certain people on youtube that make videos similar to idea, there is nothing on the television quite like this show, which is why I thought it would be something new for 21TV to introduce.

Not only will there be make-overs, but helpful bits of information for viewers such as; which colour eyeshadow is best suited to your eye colour and how to contour and highlight correctly. This could increase the viewing figures, as it would also attract viewers outside of the target age group.

I got my mum to take a couple of photographs using my digital camera of myself and my friend for the image that will be used on the website to promote the show. Out of the images taken, these three were the ones I felt were most suitable. 

Completed Image 

In the end I chose the image of the host and a show participant with a plain background and holding make-up products. This allows the viewers to see clearly what the show is about, and who the celebrity host/make-up artist is.

To create this image, I cropped the photograph to contain just the main focus; the host of the show and the participant, holding makeup products. I added a thin border and the title of the show 'Make Me Up' at the top of the image. For this show I have used more of a baby-pink to represent the theme of the programme and that it is one of the channels more 'girly' shows. 

I have chosen to use this girly, floral font as previously mentioned, it is one of the more 'girly' shows, and I felt this font reinforced this to the audience.

Video Ideas

Whilst Ruth is working on creating the FAQ page, I am undertaking the task of making the video to go on 21TV's homepage. 

After thinking about several different options, I have chosen to have a presenter onscreen, with a simple background, speaking about the channel launch. My friend Phoebe kindly agreed to play the role of the presenter, and we are going to meet on Thursday night to film. 

I have written a script for her to follow, and have picked out an outfit for her to wear, which will both be relatable to our target audience. Phoebe is 21, so is also within the same age group as the audience will be. 

Script:

"Hi! You're watching 21TV, the hottest new girls-only channel to hit your screen.

Keep up to date with the latest fashion, beauty, health and celebrity gossip!

The channel launch will hit your screens on Friday 29th March at 9pm, so make no party plans, or you will miss out big time.

The launch night will bring you big names such as Olly Murs, who will be performing live, and Lisa Eldridge who will be giving essential weekend and make-up tips.

Two of our hottest new shows will be premiering; Fashionista, presented by our very own Will Peplum, who will ensure your 2013 spring/summer wardrobe is as hot as can be, and Ayre You Ready? our brand new reality show starring four of the Isle of Man's wildest party animals!

I am currently in Will's wardrobe, so let's take a sneaky peak .. shh don't tell him!"

To get inspiration for this video, I watched the MTV channels on the television, as the presenters and their way of speaking and getting information across to the audience is similar to the sort of thing I had in mind for our television channel. The presenter is usually a young woman, wearing fashionable clothing, with a bubbly, chatty manner.
I tried to encapsulate this with Phoebe, and make her as relatable as possible to our target audience to draw them in and encourage them to watch our channel.

Photos and Show Ideas #1

Unfortunately, I have not been able to arrange a time for the people I have chosen to be the 'cast members' for Ayre You Ready?, so I have instead thought about other show ideas and images I could take to advertise them on our website. 

One of the ideas I came up with was a documentary on the danger of drugs. The reason I chose this for a show our channel would feature, is that drugs are an ever increasing problem amongst young people and young adults, and the more awareness made about them, the better. Our research showed that our target audience were interested in documentaries, so I felt this would be a good choice of show to include. 

As I work in a pharmacy, I was easily able to access drugs (prescription drugs), to take photographs of. I spoke to my boss and he allowed me to use out of date capsules and some returned movicol (powder laxative), along with various other props to use for the images. I displayed them on the worktop in the dispensary, and took enough pictures to have a good variety. 

Although I took over 80 photos, I have only uploaded and edited the ones I thought were best, and the ones I felt would be most likely to be put on the website. 

Image 1

Image 2

Image 3

Image 4

I took the photos using my Canon camera, then uploaded them on to my computer. I regularly use the phone app 'instagram' to edit photos I have taken for personal interests, and find it very effective. I chose to use this method of editing for my images, and transferred the images from the laptop to my phone. I am very pleased with how they have turned out, and think they would make a good advertisement for a drugs documentary.

I have chosen to use image 2 for the final image to be used on the website's homepage. Using Microsoft Powerpoint, I added the words 'The Dark Side of Drugs', which will be the title of the documentary. I feel the white text against the dark background is a good contrast, and allows the title to stand out. Being at the top, where there is nothing of importance, it does not draw attention away from the main content of the image; the drugs.

Completed Image 

Image on the homepage 

Editing - Channel Launch Information Box

Ruth chose to complete the task of creating the design for the website containing the information about the channel launch. Her work can be found here. 

The final design can be found here.